Monday, April 07, 2014

McDonald's and Coca-Cola Call for a Digital Timeout to Celebrate #BetterTogether Real-World Connections with the BFF Bundles

When was the last time you put your phone, or any digital gadget, down and only picked it up again after eating the whole meal and simply enjoying face-to-face conversations with friends and family? Guilty?

Advancements in technology come with disadvantages. Sure, we get to communicate with friends and family via messaging apps and social networking sites, but nowadays, more connections happen in the digital world than in the real one.

This is the reason why McDonald's and Coca-Cola, which both champion happiness, enjoyment, and togetherness, have come up with a campaign that encourages people to, once and for all, stay offline a little longer and enjoy real-world connections. 

with my friend Kaye of
Despite embracing online connections, both brands believe in the essence of physical interactions as they are what make our digital lives more meaningful. I agree! After all, lasting memories happen in the real world like sharing stories complete with hand gestures and all-out laughters, hugging a loved one, or having meals together.  

Mr. Yang, Ronald McDonald, and Mr. Aponte
Kenneth Yang, McDonald's Philippines President and CEO, shared that McDonald's and Coca-Cola have been partners now for almost 60 years and have provided millions of customers with great tasting food and beverages that are best shared together. "Today, together as well, McDonald's and Coca-Cola are taking a stand that real-life connections fuel our digital lives and enrich our relationships," added Guillermo Aponte, Coca-Cola Philippines President and General Manager.

Iya, Ms. Margot Torres of McDonald's, and Nikki
During a recent event called Analog Hours hosted by MYX VJs Nikki Gil and Iya Villania-Arellano held at McDonald's Eton Centris, guests were given a cute pouch bag each that says "I'm on a Digital Timeout!" and were encouraged to keep their phones there only to take them out again after the end of all the activities.

Kitchie Nadal
We were kept entertained with games as well as live music from Kitchie Nadal and Barbie Almalbis while enjoying the new BFF Bundles, a menu offering especially created to be shared among friends and family. Also present during the event are popular TV and sports personalities such as Enrique Gil, Anton and Armand del Rosario, and Jeron and Jeric Teng.

Barbie Almalbis
BFF Bundles cost P399 for groups of threes and P599 for groups of fours. They allow customers to customize the offers by choosing among their favorite McDonald's and Coca-Cola products.

Select from seven types of McDonald's Burgers that would go well with the new, jumbo-sized BFF Fries that is big enough for everyone to enjoy together plus an ice-cold Regular Coke for each. If you prefer to eat Chicken McDo, opt for the BFF Chicken Bundle and choose between 1pc Chicken McDo and McSpaghetti or 2pc Chicken McDo with rice, complete with BFF Fries and Regular Coke.

For those who'd like to eat fries with Coke McFloat, go for the BFF Fries and Float combo that is priced at P150. 

Set aside real world moments with the people you love and spend quality time with them over one of the above-mentioned BFF Bundles. Go to a McDonald's store, call 86-2-36 or log on to Don't forget to use the hashtag #BetterTogether when posting your photos on celebrating real-world connections!

* For more photos taken during the event, please click here

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