SM Kids' Fashion Introduces Hot Summer Styles & Adds a New Set of Premium Brands to its Roster



The increasingly hot weather the past couple of weeks seems to have heralded summer's arrival. And now that the season is here, SM Kids' Fashion is delivering cool styles to help young fashionistas beat the heat with a wide range of choices. A few days ago, we had a preview of what's in store for this season during a media event hosted by Issa Litton at Shine Bakery and Cafe at SM Aura.

photo borrowed from ARC PR Inc.'s Facebook album
Children and teens are encouraged to have lots of enjoyable experiences while wearing bright colors, patterns, and other fun designs. It's easy to mix and match lively printed tops and bottoms for swimming, a play date in the park, or when going on a road trip out of town.

Kids would also love wearing comfortable nautical polo shirts and striped raglan tees for everyday activities and choose from bikinis, polka-dotted onesies, roomy board shorts, and palm tree-print rash guards for other summer adventures.


Since style season is already in full swing, SM Kids' Fashion, made popular by its cute on-trend approach to affordable apparel, has added three new brands for growing little ones:

Nautica allows kids to sail off into fun adventures with regatta-themed separates, dresses, and swimwear that are reminiscent of a whimsical and playful life by the beach. Lively striped tees and loose trousers and shorts, multi-colored hoodies and printed onesies invite kids to celebrate the joy of playing with sand under the sun along with a cool breeze.


Elle, on the other hand, gives off that distinct Parisian vibe that lets youngsters walk on the lighter side of life. It includes pretty polka-dot prints in jackets, jumpsuits, dresses, and skirts that seamlessly combine style-savvy with unexpected surprises. For a similarly elegant but relaxed feel, the brand also showcases Trompe l'oeil tees, sports jackets, and cargo shorts.

Maui & Son builds on colorful, laid-back surf culture that will entice kids to explore and experience the great outdoors. They can easily put on those tanks, board shorts, and colorful swimwear in stand out neon hues and tropical florals that are perfect for pool parties or a simple stroll along the beach.


It's time for a fresh fashion update! Whatever the season or occasion, thankfully, it's now easier to dress kids in style with lots of outfits to choose from with the help of SM Kids' Fashion.

* Check out more photos of cool kids' clothes from the launch here


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