GSK, PDA, and Luis Manzano Campaign Against Teeth Sensitivity and Encourage FIlipinos to "Say No to Ngilo"



Did you know that 9 out of 10 Filipinos suffer from "pangingilo" (sensitive teeth) and majority just endure this kind of pain? 

GlaxoSmithKline (GSK), in collaboration with the Philippine Dental Association (PDA) and advocate Luis Manzano, embarks on a mission to fight against sensitive teeth in the "Say No to Ngilo" campaign. This commitment is not just merely to spread information but also takes proactive efforts to improve oral health care in the country. 


In fact, 2,000 dentists have committed to fight against dentine hypersensitivity through educating their patients on proper oral hygiene and using effective tools to combat this daily discomfort. 

Jeoffrey Yulo, Consumer Healthcare General Manager of GSK Philippines affirmed during a press conference held in Makati Shangri-la Hotel, that through their toothpaste brand, Sensodyne, GSK has provided solutions to Filipinos for sensitive teeth. "Sensodyne is the most recommended brand by dentists for pangingilo," he affirmed. "In GSK's commitment to make every Filipino sensitivity-free, [we are launching] Sensodyne sachets for only P10 to drive accessibility and affordability for the solution to pangingilo."


The Philippines is the first country in the world where Sensodyne is introducing the sachet format. Yulo explained that this development is significant because GSK is confident that the country is an important emerging market. "And this will definitely encourage more Filipinos to proactively manage their sensitive teeth and say no to ngilo."

Dr. Andy Fernandez, President of the PDA, said Filipinos do not get to enjoy their favorite food and drinks nor fully enjoy eating with their family and friends because they simply endure the pain brought about by sensitive teeth. "As a dentist, I am concerned with how pangingilo affects my patients' lives," he shared. "This year, I am renewing my commitment to fight against pangingilo. Let's all take part as we build a stronger force against sensitive teeth. It is time for every Filipino to 'Say No to Ngilo!'"


Present during the event was Luis Manzano who used to suffer from sensitive teeth and whose enjoyment of social interactions have been cut short because of pangingilo. "When I started using Sensodyne, it made a big difference in my life! I don't worry anymore about my sensitive teeth when I interact with people. Now, I get to enjoy my favorite drinks along with everyone else and I could eat anything I want. No more pagtitiis, no more pangingilo!"

Aside from partnership with dentists, Sensodyne is extending its call to Filipinos nationwide to join and pledge to a ngilo-free life. Sensodyne offers a range of specifically formulated toothpastes, toothbrushes, and floss. The toothpaste contain different active ingredients, which include Potassium Nitrate for the base range that depolarizes the nerve and protects it from firing to progressively reduce the pain of sensitivity, and Strontium Acetate for Sensodyne Rapid Relief, to help prevent the flow of fluid within the tubules that would otherwise cause the tooth pain.


Sensodyne Repair & Protect, on the other hand, contains the advanced NovaMin breakthrough technology which is scientifically proven to help repair sensitive teeth/pangingilo by forming a tooth-like layer over exposed dentine to help continually repair and protect sensitive areas.

So, whether your pangingilo is chronic and painful, or just an infrequent tooth pain, there is a Sensodyne variant that's right for you. For more product information, please log on to sensodyne.com.ph


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