Pepsodent Toothpaste's Brushing Adventure Campaign Promotes Twice-Daily Brushing

There is a great need for kids to learn about dental health at an early age. According to Philippine Dental Association (PDA) President Dr. Fernando Fernandez, 8 out of 10 five-year-old Filipino children have cavities; one of the highest cavity incidence levels int he world. He encourages that brushing with flouride toothpaste twice a day can cut cavities by up to 50% compared to just brushing once daily.

Last Monday, Unilever through its toothpaste brand Pepsodent, launched the Brushing Adventure advocacy to strengthen its commitment to improve the brushing habits of Filipino children. The campaign is part of Unilever's Sustainable Living Plan to build a billion better lives by empowering moms to teach the healthy habit of twice daily brushing to their kids. Instead of using the fear of cavities to get kids to brush, Pepsodent inspires parents to make brushing a fun and creative moment of family bonding.   

The campaign hosted by mommy celebrity Dimples Romana and attended by Pepsodent and its partners FDI World Dental Federation and the PDA, kicked-off at the Rafael Palma Elementary School in Manila. Hundreds of students, parents, teachers, and Unilever employees enjoyed an adventure-filled day watching a Pepsodent Brushing Adventure Musical Play presented by the engaging members of the Ateneo Blue Repertory.

Gem Laforteza, Pepsodent Brand Manager, said that the campaign was inspired by parents who have difficulties in getting their children to brush their teeth. They recognize that moms play an important role in developing a healthy brushing habit to ensure the dental and overall health of their kids. "Through Unilever's Pepsodent Brushing Adventure Campaign, we want to turn brushing, a potentially boring activity, into a moment of fun, adventure, and learning [to] help moms nurture the habit of day and night brushing, which is crucial to overall health."

To ensure this program's sustainability and maximize its positive impact on the lives of millions of children, Unilever commits to continuously lead intensive brushing behavior change programs complete with school tours. The program is fully supported by the Philippine Pediatric Dental Society, Inc., Knowledge Channel, and several local government units.

The message to kids and parents is simple -- brush day and night using flouride toothpaste. Do this through fun and rewarding activities such as maintaining brushing calendars, singing brushing songs, and playing games. Parents, teachers, and dental professionals are reminded to ensure the behavior change happens both at home and in school.

Get the whole family to love brushing teeth by making it a fun adventure! Check out to receive downloadable activities from Pepsodent.

* See more photos taken during the campaign launch here

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