PHAREX Vitamin E Fortifies Its Kontra Kalawang sa Utak Campaign & Launches Facebook Photo Contest



We, adults, most of the time have those "senior moments" that manifest in poor mental performance. According to PHAREX HealthCorp., embarrassing kalawang moments of the brain are caused by free radicals. These are damaged oxygen atoms with a missing electron that attack healthy cells. 

Free radicals are formed in the body during normal metabolism and upon exposure to environmental factors such as stress, cigarette smoke, alcohol, poor nutrition, air pollution, and UV radiation. All these can damage the brain and result to slower comprehension, lack of concentration, and memory gap. 


According to Jefferson de Guzman, PHAREX Vitamin E Product Manager, Filipinos, especially the hardworking ones, are concerned about performing at their best and having an impressive mental performance. "And this can be achieved with the help of Vitamin E," he explains.

Vitamin E is a powerful anti-oxidant that protects the brain from the damaging effects of free radicals. It has extra electrons to "share" with the free radicals, which help stabilize and neutralize them. When this happens, it stops the oxidative stress that damages our brain cells and causes a decrease in mental prowess.


Recently, PHAREX Vitamin E launched the Kontra Kalawang Sa Utak campaign through activities in various offices and establishments nationwide. It aims to inform and teach the public how to maximize the mental performance and avoid a "rusty brain".

PHAREX Vitamin E (di-alpha tocopheryl acetate) is especially formulated to supply more than the recommended daily allowance (RDA) for adults who want to fight off the harmful effects of free radicals and maintain mental health. 


Want to be one of the 5 winners of P20,000 each worth of gift certificates? Join the Kontra Kalawang Sa Utak contest! Simply submit photos of your own Kalawang Moments with captions on how PHAREX Vitamin E can help prevent them. For more information, please call (02) 477-3837 or like PHAREX Vitamin E's official Kontra Kalawang sa Utak Facebook page.


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