Thursday, May 30, 2013

Tomato Says It's Time to SWAP! My Watch. My Way.

Express your style inside out through fashionable watches that has just been launched by Tomato! SWAP is the most exciting watch concept this year because it's young, it's fresh, it's fun, it's vibrant, and it's versatile!

This line of timepieces will help reflect individual styles, personalities, and everyday moods. There are a rainbow of colors to choose from in both the watch faces and straps. They're very comfortable to wear and easy to interchange with each other. You can even SWAP watch faces and straps with friends and family!

The recent launch at Glorietta 2's activity area was well-attended by both celebrities and members of the media. Everybody had a grand time mixing and matching colors that can go with their outfit or generally fit their lifestyle. Now, it's more fun to express oneself with a different SWAP everyday!

All SWAP watches come with a stainless steel case back, are water resistant for up to 3m, have a hypoallergenic silicone strap, and comes with a one year warranty on the Japan-made mechanism. At the moment, the SWAP straps come in 30 different colors and 22 exciting watch face designs that users can SWAP any time, any way they want.

We were told that every month, there will be a new theme of graphic watch face designs to be offered which would range from various themes and interests such as sports, movies, characters, superheroes, places, and even fashion patterns, designs, and trends to keep customers updated to what is hip and hot! Hmmm, I hope they'll come out with an Avengers edition! Those would be cool to SWAP with fellow fans! 

Beyond beauty and fashion, SWAP also has a "Be the Change" Advocacy line of watches. With these, people can actually CHANGE THE WORLD ONE WATCH AT A TIME. There are three advocacies you can help depending on the color of watch you buy. All of them promote personal awareness and social responsibility to the needs of the poor and disadvantaged people in the country.

SWAP Be The Change for Education -- For every 3 watches (with a blue strap) you buy, you will help send 1 child to school for a month through World Vision Philippines. This is one of my top advocacies because the organization provides education to deserving children whose families can't afford to send them to school. Know more about World Vision by reading my previous blog posts here.

SWAP Be The Change for Hunger - For every 1 watch (with an orange strap) you buy, you will help provide 15 meals to those who are in need of food. This will be made possible though SWAP's partnership with Operation Blessing, an organization that feeds those who cannot buy even the most basic food necessities.

SWAP Be The Change for Breast Cancer - For every 10 watches (with a pink strap) you buy, you will help provide 1 free mammogram procedure to women who can't afford it. This advocacy is in cooperation with The Cancer Treatment and Support Foundation, Inc. to help promote breast cancer awareness and provide financial assistance for treatments of breast cancer. Stay tuned for announcements of partnerships with other advocacies. 

All SWAP watches are now available in selected Tomato Stores and SWAP Exhibits located at various malls in the metro. Likewise, you can place your orders online at where you can also find out more information about SWAP.

SWAP watch faces are priced at P500 each while the straps sell for P350 each. Available in limited supply are SWAP starter kits for P1,000 which already come with 2 silicone straps and 1 watch face of your choice. 

* To see more photos taken during the launch, please click here

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