SM Ladies Fashion is Ready for Summer's Philippine Fashion Week 2013



Ladies! Get ready to feast your eyes on a smorgasbord of geometric patterns, jewel tones, summer brights, and new florals as SM Ladies Fashion presents its Spring/Summer 2013 Collection come Philippine Fashion Week


The grand show will be held on May 22 at 8PM and is expected to wow audiences with an array of clothes featuring multi-faceted prints in abstract, oriental, and canvas-like variations. Expect a full range of retail offerings catering to different style tribes, as well as surprise celebrity appearances.

During a press con held at Bistro NYC at the Two E-Com Building's Prism Plaza near the Mall of Asia, Charlene Yu-Banzal, VP for SM Ladies' Fashion, shared that this year's show celebrates womanhood and the different facets of the stylish woman. "Our vision is to give our customers a wider berth of choices so they can better explore their style persona."


At the event, hosted by Issa Litton-Garrido, three gorgeous models showed guests a sneak peek of what to expect during the grand show in May. They wore outfits in bright colors and breezy materials which made me think of swimming parties and trips to the beach :)

In recognizing the different needs of its clientele, SM Ladies Fashion builds on this philosophy through the development of brands tailored to fit various style personalities. Thus, women can express their chic selves whether in the corporate setting or in casual party venues.


What's notable about SM Ladies Fashion is that it continues to elevate affordable RTWs with brand offerings that combine international fashion trends and consumer demand. During Philippine Fashion Week, the collection will showcase style tribes such as Corporate, Ladies Who Lunch, Weekender, Party, and Resort so that the SM woman can easily find her style personality.

From what I've seen so far, the Spring/Summer 2013 Collection promises a vibrant display of SM staples and on-trend items that have been given the thumbs up by leading industry experts. Visit the nearest SM Ladies' Wear Department at select SM Stores nationwide to check out related offers on discounts this summer.


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