Wednesday, March 13, 2013

URC and the DoT Launch Flourish Pilipinas Baking Competition

Great things can happen when the government and the private sector collaborate! 

This 2013, food conglomerate Universal Robina Corporation (URC) - Flour Division and the Department of Tourism’s (DoT) Tourism Promotions Board signed a Memorandum of Agreement (MOA) supporting food tourism to celebrate, nurture, and preserve Philippine flour-based delicacies either through time-tested traditions or bold innovations.

Together, the parties launched FLOURISH PILIPINAS yesterday at the Crowne Plaza Hotel in Ortigas. The campaign encourages chefs, restaurateurs, bakeshop owners and operators, food technicians, culinary students, and other food professionals to integrate locally available ingredients to their flour-based products such as: Pizza ala Bagnet, Lechon Quiche, Kesong Puti Malunggay Buns, Yema Ube Pastel, Halo Halo Cake, Durian Raisin Cookies and other mouth-watering delicacies.

The campaign, which is supported by Bakewell, Brim, Corman Butter, Kitchen Aid, McCormick, Saf Yeast, Suchero, Tulip Chocolate, US Wheat Associates and Yummy Magazine, has two major projects: 

1. A nationwide BAKING COMPETITION with three main categories: 

a. The Professional Categories are open to professional pastry chefs, bakery and bakeshop owners and pastry instructors including:
-- Globe Award– For Recipes using hard flour (URC’s Globe or Blend 100 Flour)
-- Sampaguita Award - For Recipes using soft flour (URC’s Sampaguita Flour) 

b. The Student Category is open to students enrolled in courses for hotel and restaurant management, food technology or the culinary and pastry arts.
-- Daisy Award - For Recipes using cake flour (URC’s Daisy Flour)

Here's how to join:

Contestants must fill out an entry form which can be accessed through the recipe contest tab in the URC Flour/Flourish Pilipinas Facebook Page. It can also be downloaded from the URC Website.
Entries can be submitted to the Flourish Pilipinas Facebook Page or emailed to Kayla Andrea at

All entries submitted will automatically become the property of Universal Robina Flour Division.

Deadline for submission of entries are as follows: 
For GMA and Luzon – April 30, 2013
For Cebu and Davao – May 31, 2013

Baking Competition Finals: Should a contestant’s entry be chosen as a finalist –entry, he or she must agree to participate in a bake-off in the following areas:
-- GMA - June15
-- Baguio – July 6
-- Cebu - July 27
-- Davao- August10

Prizes: Winners shall each receive P10,000 in cash, Kitchen Aid Mixers and other prizes from sponsors and winning entries will be featured in a 2014 URC Calendar.

2. A nationwide BAKING ACADEMY will also be conducted among selected bakery owners, pastry chefs and students in the following areas:
-- GMA - June15
-- Baguio – July 6
-- Cebu - July 27
-- Davao- August10

These academies will feature exciting lectures and demos from top pastry chefs on the latest baking trends and innovations.

For more information, interested parties may visit the Flourish Pilipinas Fan Page or email Kayla Andrea at or call Kayla at (02) 892 -58-42 / (02) 813-49-30 or text 0916-483-8333.

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