SM Department Store Formally Launches SM Babies



I’m sure many would agree with me that babies and toddlers are the cutest people on earth. Right? They are cuddly and adorable and smell really, really nice!


Yesterday, I think I had an overdose of cuteness when I attended the SM Babies launch at The Peninsula Manila. Although the baby clothing line has been around for a while under SM Kids’ Fashion, SM Department Store has decided to give it its own identity by focusing on a complete line of apparel that specially caters to little ones up to two years old.


As a celebration of this new milestone, the team behind SM Kids’ Fashion put up a mini photo gallery at the Pen’s Conservatory. Dubbed “Special Moments”, the exhibit features 14 of Metro Manila’s loveliest moms and their little bundles of joy. Sought-after photographer Pilar Tuason took their pictures.


“Special Moments” highlights four different categories that demonstrate the bond between mother and child – bedtime, playtime, baptismal, and party time. 


A lively chat between host Issa Litton and celebrity moms Lexie Schulze Berenguer-Testa, Amanda Griffin-Jacob, and Andi Eigenmann entertained guests as we listened to anecdotes that all mothers can relate to because we have gone through, or will still go through, them at one time or another.


Jo Dy Juanco, Vice President of SM Kids’ Fashion affirms that the everyday moments are what usually make the fondest of memories. “Whether it’s putting a baby to sleep or getting dressed up for a party, we want to capture the tenderness of those moments, which is exactly what everyone will see when they look at the photographs.”


Further delighting guests was the appearance of ever-charming balladeer Christian Bautista who performed a few songs which he dedicated to the mothers present during the event. 


All moms and babies featured in the exhibit were handpicked by the SM team. These include actress Andi Eigenmann; radio DJ Delamar Arias; former TV personality Nicole Hernandez-De Los Angeles; society moms Marta Araneta, Isabel Olondriz-Murd, Maia Martirez-Hing, and Grace Barbers-Baja; sisters Emilie Montenegro-Yupangco and Rose Montenegro-Boonpongsa; model Georgia Schulze-del Rosario; blogger Tin Dychiao; make-up artist Angela Yeo; designer Rosanna Ocampo-Rodriguez; and magazine editor Juana Manahan-Yupangco.

Want to see more of those cutie pie babies? Make sure to watch this video!

For more photos taken during the launch, please visit this Facebook photo album. To see the individual photos from the exhibit, please visit the SM Babies Facebook page or click on the names of the moms in the paragraph above.


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