Dell Showcases The New XPS 12: An Ultrabook and Tablet in One



Touch the future with Dell's refreshed portfolio of consumer PCs build for Microsoft Windows 8 which are designed to provide a more intuitive computing experience and address evolving customer preferences. Dell's new systems deliver on the promise of new advances in computing: a leading-edge and intuitive touch experience, the security and manageability required by today's always-on pace and the design aesthetic, style, and precision workmanship customers demand.


Last November 12, Dell unveiled a powerful addition to its industry-leading XPS brand of computers. Joining the award-winning XPS 13 Ultrabook, and the XPS 14 and XPS 15 laptops, the new XPS 12 Ultrabook enable both consumer and business customers to do more with their gadgets. The XPS brand has been known to have a distinguished heritage of delivering the latest technology and thoughtful design for performance and craftsmanship without compromise. Each product in the XPS portfolio is tailored for very specific customer needs, and the new product that was unveiled was designed to take advantage of emerging software and technology with the same XPS brand attributes that customers expect from Dell.


You'll be impressed to discover that XPS 12 is a convertible gadget that combines two devices in one -- a powerful Ultrabook plus a full-featured tablet. Users of the XPS 12 can transition seamlessly from home to office using multimedia, entertainment, and creation applications to full business productivity.


Christopher Papa, Dell's Country Manager, explained that the XPS 12 serves as the culmination of a deep understanding of the 'Bring Your Own Device' movement and insights gained from both their consumer and business customers. "The new set of XPS 12 represents a milestone in our design and approach to user experience. Our vision for our XPS line of computers is not just about the device or technology, it's about achieving the perfect balance of amazing design, end user productivity, and IT enablement."


The new product features a novel and elegant flip hinge touchscreen display designed to take advantage of the W8 operating system advances for touch interaction. The result is two products in one, providing the full functionality of an ultraportable laptop with keyboard plus the convenience of a tablet.


The innovative flip hinge design makes it easy for users to transform their XPS 12 from laptop to tablet.  This gadget features a Full HD screen that provides 97 percent more pixels than a standard HD display which means exceptionally crisp reading and photo/video viewing experience. Aside from the thoughtful design and attractive aesthetics, consumers can rest assured that the XPS 12 is crafted from premium materials such as machined aluminum and carbon fiber, as well as Corning Gorilla Glass for durability.


Mon De Los Reyes of Microsoft Philippines affirmed that with Windows 8 reimagined, they are bringing a no-compromise, immersive, and personalized experience to their customers. "The support from our partners is critical for the success of Windows 8. "Dell is an important partner to Microsoft and we will continue to work together to transform live through the power of computing technology."


"Our life experiences are defined by our sense -- by what we see, hear, and touch. These human senses are also at the foundation of Intel's vision for the Ultrabook to deliver a no-compromise, must-have computing experience and we congratulate Dell on the launch of its new touch-enabled product range," said Wowie Wong, Business Development Manager of Intel Philippines. "Dell has always been at the forefront of innovation in technology and we are glad to be a partner to Dell in the continuing evolution of the computing experience."


By the way, all Dell products running with pre attached Windows 8 come with an On-site Service, a new after-sales support where a customer is rescued from problems encountered with the shortest turnaround. According to Chris Papa, response time is within 24-48 hours. Just call Dell Tech Support toll free at 1-800-1601-0062. The tech support will conduct diagnosis and determine the problem and will send a Dell Engineer on-site to solve it. This new service is available nationwide.

* Dell XPS 12 is priced at P65,990 at authorized retailers nationwide.


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