Thursday, November 29, 2012

COLDPLAY LIVE 2012 Captures Mylo Xyloto World Tour on DVD+CD

PolyEast Records, the Philippine's official licensee of EMI Music International, is releasing Coldplay Live 2012, the band's first concert film/live album in nine years. After the theatrical release across the globe last week, Coldplay's highly anticipated DVD/CD will be launched in the market today, November 30, at AstroPlus SM North Edsa and Odyssey SM Megamall.

I got to watch the DVD last Monday at the PolyEast Records office and liked how the concert-documentary was made. The film followed Coldplay as they did the Mylo Xyloto world tour which has been seen by, get this, three million people (!) since it began in June 2011. Included in Coldplay Live 2012 are footage from concerts held at Paris' Stade de France, Montreal's Bell Centre, and last year's triumphant Pyramid Stage headline performance at Glastonbury Festival

Mylo Xyloto is Coldplay's fifth studio album that was released worldwide on October 2011. It's the result of a collaboration with acclaimed producer Brian Eno following his successful collaborations with the band on Viva la Vida, Coldplay's fourth studio album.

The lead single, Every Teardrop Is a Waterfall, was followed by Charlie Brown, Princess of China, and the latest single, Hurts Like Heaven. Two songs, Paradise and Every Teardrop Is a Waterfall received a total of three Grammy Awards nominations.

Coldplay is comprised of Guy Berryman, Jonny Buckland, Will Champion, and Chris Martin. They have sold more than 50 million records worldwide and won numerous awards including seven Grammys, six Brit Awards, and four MTV Video Music Awards. Viva La Vida (released 2008) charted at No. 1 in 36 countries, the United States and the United Kingdom included.

Paul Dugdale directs the JA Digital production for EMI/Parlophone. He's also the man responsible for Adele's Live at the Royal Albert Hall and The Prodigy's World on Fire concert films.

"The Mylo Xyloto tour has been the most fun we've ever had as a band. It's felt very uplifting right from the start; partyly because we are proud of the music, the LED wristbands, the pyrotechnics, the lasers and all of that stuff, but mainly because of the amazing audiences that we've been playing for," expressed Chris Martin, Coldplay's lead vocal. "Over the years, our crowd has become more and more a part of the concert itself. They're loud, diverse, full of soul, and make the songs sound much better than we can on our own. We wanted to try to bottle the incredible feeling that they give us, and hence our concert film."

Speaking of the LED wristbands, they are awesome! I was very fascinated to see thousands of peoples' arms raised during songs with blinking multi-colored lights that lit up the darkened concert venue. It was ingenious of Coldplay to literally involve the audiences in the production by providing each concert-goer with those fantastic bracelets.

According to Director Paul Dugdale, seeing the film on the big screen highlights the epic scale of the concerts. "I am thrilled that fans can experience Coldplay Live 2012 in fantastic visual quality with incredible sound, in cinemas full of fans," he shared. "With insight from the band and a glimpse of what life on the road with Coldplay is like, this is a unique opportunity to witness Coldplay in all its cinematic glory on the big screen."

Stephan Demetriou, VP Visual Content Strategy & Acquisition at EMI Music said, "We're delighted that we can bring the full-length version of Coldplay Live 2012 to selected cinemas around the world. The Mylo Xyloto tour is such a visual spectacle that seeing and hearing it on the big screen, and being part of this one-night-only experience along with the most passionate Coldplay fans around the world, is the next best thing to being there."

Since Coldplay is yet to perform in the Philippines, the CD+DVD may really be the next best thing to seeing them live so grab your copies now and expect an audio-visual feast! Coldplay Live 2012 is available for P485 (Philippine version) and P1500 (Imported Limited Edition) with free MyloXyloto baller.

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