Join the Coconut Craze with Tropicana Coco Quench

I grew up in Laguna. My grandparents have plots of land at the foot of Mount Banahaw where dozens of coconut trees are planted. During my childhood days, it's normal to have fresh buko juice or coconut water available most of the time because my grandparent's katiwala would often bring newly-harvested young coconuts to our house. My point is, I know how fresh buko juice tastes like.

Nowadays, when I buy buko juice in mall stalls, I get disappointed because the beverages obviously came from old coconuts. They are not as refreshing as the ones I am more familiar with. 

330 ml packs
So I was very delighted to have discovered Tropicana Coco Quench, a must-have drink for health and lifestyle enthusiasts of all ages. The makers say it's 100% fresh and made from real coconut water. I tried it and, especially when chilled, it's good! 

According to Partho Chakrabarti, president for Pepsi-Cola Products Philippines, Inc., (PCPPI) the upsurge in demand for coconut water is remarkable. He explains, "This phenomenon has drawn global attention to the Philippines as one of the leading sources of coconut water in the world. Tropicana Coco Quench leverages the expertise of Tropicana to come out with a revolutionary product from locally-grown coconuts that addresses the need for better and healthier choices for consumers."

Tropicana Coco Quench is described to bring the natural goodness of coconut water closer to local consumers thus infusing "fun"and "freshness" into the lifestyle of Filipinos. In addition, coconut water has a lot of health benefits:

> It contains electrolytes similar to the human plasma, making it naturally hydrating without added sugar and calories 
> It has 4 times higher potassium content than bananas
> Drinking coconut water regularly can significantly help reduce food cravings and flush out toxins to boost health and aid in weight loss

This amazing juice from nature is a great drink for consumers who lead an active lifestyle like super model Charo Ronquillo who was aptly chosen as the brand ambassador for Tropicana Coco Quench. This homegrown beauty not only has walked the runway at prestigious New York and Paris fashion shows, she has also appeared on the cover of international fashion and beauty editorials like Vogue, Marie Claire, Elle, Cosmopolitan, and Glamour. She is active, healthy, and beautiful, and embodies the Tropicana Coco Quench lifestyle.

1 liter pack
The first locally-produced drink with an 8-month shelf life, Tropicana Coco Quench capitalizes on the advanced technology of Tetra Pak packaging to replicate the protection of coconuts. This allows the product to stay fresh as the real fruit without the need for preservatives and added flavors. Currently, it is the only drink that utilizes a hip, octagon-shaped packaging for easier grip. It comes in a 330 ml pack (SRP P30) which comes with a pull-tab mechanism that allows consumers to conveniently drink the coconut water straight from the pack; and a 1 liter pack (SRP P80) that has a re-closable and 100% resealable cap for sharing with friends and family. 

PCPPI brings a strong portfolio of exciting beverage products for the Philippine market with the launch of Tropicana Coco Quench. Other brands under the company include Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, Sting, and Premier.

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