Wednesday, July 25, 2012

Segafredo Zanetti Brings Italian Espresso Tradition to the Philippines with Myespresso

I have to confess that I am not a true-blue coffee aficionado but when I do drink coffee, I really want it to taste good. In my personal standards, good coffee means not too bitter, a little bit sweet, smells really good, and leaves a lingering lovely flavor on my tongue. Segafredo Zanetti's coffee, particularly the cappuccino, is exactly my kind of coffee.

For many people, including a lot of my friends, a steaming cup of espresso can warm the heart and revive the senses. Some love drinking coffee to soothe oneself after pulling out an all-nighter while others drink coffee as a picker-upper during the day. After all, a strong and aromatic shot of espresso can immediately jump start and lift one's mood. Countless studies show that coffee indeed works wonders in a lot of ways that people consider the drinking experience as a tradition.

To continue this legacy, Segafredo Zanetti, the leading espresso producer in Italy and throughout the world, brought the Italian espresso tradition to the Philippines recently by flying in two world-renowned espresso masters from Italy and Japan to share their knowledge on authentic Italian espresso.

My friends and I listened as Mr. Ilija Naumovski, the Grand Chef Barista & Supervisor of Segafredo Zanetti in Asia, and Mr. Andrea Borghesan, Export Manager of Segafredo Zanetti Coffee Systems Italy,  gave demonstrations and shared secret techniques on how to concoct an excellent cup of espresso. This is to ensure that the quality of Segafredo Zanetti Espresso remains true to its authenticity as it is passed on from one country to another. 

To further strengthen the espresso tradition, Zegafredo Zanetti continues to innovate their expertise by offering new coffee solutions to its consumers. I think we were the first ones to have a look-see at the company's newest machine called Myespresso. It is said to be manufactured with the highest quality in mind as Segafredo believes that the machine is just as important as the coffee it produces.

Myespresso has a 19-bar pressure pump and an exclusive piston erogation system that allows maximum, rich flavor to be quickly delivered in just a few seconds. We were told that it took two years to carefully design this compact and handy machine that is reasonably priced and, at the same time, is able to make an excellent cup of Italian espresso.

Aside from Segafredo Zanetti, the coffee brand for hotels, restaurants and cafes; and Segafredo Zanetti Espresso, the brand exclusive for espresso bars, the company also delivers the Segafredo Coffee System for home and office machines. There are large-scale espresso machines produced under La San Marco brand for industrial use. With different offerings for different industries and uses, the Segafredo Complete Coffee Solutions can excellently cater to specific production needs.

Filipinos can partake in the Italian espresso tradition because Segafredo Complete Coffee Solutions is now available locally.  According to Maxine Chua-Maramba, General Manager of Segafredo Zanetti, their mission is to spread the taste, the culture and preparation method of the true Italian espresso.  "We want to provide complete coffee solutions to households, small offices, hotels, restaurants and cafes, for them to enjoy the quality products Segafredo has to offer."

Mr. Naumovski and my hubby (
Segafredo Zanetti opened its first café in the Philippines in 2002. Since then, it continues to innovate the authentic Italian espresso experience to warm the hearts and energize the minds of its customers. With the new Myespresso machine, Filipinos can now have their strong, creamy cup available in the comfort of their establishments, their offices and in their own homes.

*Segafredo's branches are located at the G/F JP Morgan Building in BGC, 2/F The Podium in Ortigas, and in G/F BDO Building, Greenhills, San Juan.

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