Monday, July 30, 2012

Bag to School with BUM

I recently received this very nice gift from BUM -- a colorful back pack complete with four cute dolls. The bag even has a hood that the wearer can unfold and use. Having been used to BUM's quite gothic styles in the past, it is refreshing to see the brand infuse more colors in its products and apparel.

This school year, BUM takes off from its successful "Teevolution" campaign which called forth an outpouring of vibrant colors, bold, prints, and graphic ethnic patterns to enable students to stand out in school, not because they challenge the rules and break dress codes, but because they're wearing cool pieces and are armed with the right accessories.

I love how BUM came up with stylish and functional bags that carry the brand's style philosophy that goes  for the Modern Goth Look with a touch of Glam Rock -- think studded pieces, motorcycle jackets, tapered pants, oversized shirts, and the like.

BUM's utilitarian concept is further made casual by turning motorcycle jackets into cropped ones along with notched collar jackets for boys. Young men can also go for the casual cook look with chino cuffed pants that allow them to swing from schoolwork to play without breaking a sweat.

As for girls who love mixing and matching pieces, BUM introduces the rayon fabric with exciting new designs such as 2-in-1 tops, casual blazers, and blouses with build-in mini designed to look like tunics. Stylish and comfortable skinny jeans and jeggings are also part of BUM's new collection. They are designed to flatter any shape and can be worn with a baggy top, comfy cardigan, or a fitted jacket to create proportion. Pair these with stilettos or knee-high boots if you have short legs or opt for comfy flats if you are long-legged.

Aside from the clothes, BUM also has trendy bags, like the one I have, that will help complete one's getup. The Tote Bag for girls/teens are splashed with catchy, statement patterns and printed with messages that speak volumes about the wearer's personality or mood for the day.

There's also the Reversible Bag that's made of printed canvas mixed with poly-fine fiber and designed with eye-catching patterns and minimal accent details. And since both the inner and outer sides have designs, it's like having two bags in one!

Going back to school for the young people has never been this cool and fashionable. Check out BUM's many offerings in leading department stores nationwide. For more information, please visit or like them on Facebook at

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