Jollibee Family Values Awards 2012

Positive values and social responsibility starts at home. Jollibee recognizes this and came up with the Family Values Awards last year to honor model Filipino families whose strong ties and admirable qualities serve as inspiration to their communities.

This 2012, another set of five families will be awarded for the 2nd Jollibee Family Values Awards (JFVA). And to formally kick off this year's search, Jollibee hosted a roundtable discussion at the Eastwood Richmonde Hotel with members of the media. We were presented with the topic "The Filipino Family in the Digital Age" and learned various views from family welfare advocates -- who will also be joining the 2012 Board of Judges -- comprised of the following panelists: lawyer and media personality Atty. Adel Tamano, entrepreneur and proud mom Audrey Tan-Zubiri, marriage and family counselor Maribel Sison-Dionisio, and Jollibee Vice President for Marketing Albert Cuadrante

Hosted by the husband and wife team of Julius and Tintin Babao, the discussions centered on the effects of today's technology such as social media, instant messaging, mobile phones, and the Internet, in shaping the values of each member of the family. The panelists exchanged opinions and insights on whether technology strengthens or weakens family ties.

Other members of the board of judges are Jollibee Foundation President Grace Tan Caktiong, who will sit as Chairman; Father Allan Abuan of the Center for Family Ministries; Department of Social Welfare and Development (DSWD) Undersecretary Alicia Bala; academician and columnist Dr. Queena Lee-Chua; and Jollibee Vice President for Human Resources Theresa Jotie.

Albert Cuadrante expressed that, as a company that upholds the well-being of families and children, Jollibee continues to champion the welfare of the Filipino family and the significant role it plays in building a nation of well-round and caring individuals. "Through the JFVA, we aspire to further strengthen the foundations of the family by recognizing those who serve as inspiration to others through their joy, unity, optimism, and generosity."

Last year, over 1,300 nominations for the JFVA were received from all over the country. The five families who took home the awards were: the Cartojano family of General Santos City; Francisco family of Lucena, Quezon; Mercado family of Quezon City; Depla family of Sta. Maria, Bulacan; and Suplido family of Silay, Negros Occidental. They were chosen for their shared values and inspiring ways in which they have positively influenced their communities.

This year, the five winning families will each receive a cash prize of P100,000, a trophy designed by renowned brass sculptor Michael Cacnio, round airfare tickets to any local destination from Airphil Express, whole-day passes to Manila Ocean Park, and P10,000 worth of Jollibee Gift Certificates.

To join, nominators must accomplish the nomination form and answer the questionnaire on the nominated family's suitability and eligibility. Forms are available for free in all Jollibee branches nationwide. They can also be downloaded from Deadline of submission of entries is on August 31, 2012. 

For more details, please visit the nearest Jollibee branch or

*To view more photos during the event, please visit the Jollibee album in this blog's Facebook page.

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