|My very first Jamba Juice a few months back -- a treat from my friends :)|
Wednesday, June 27, 2012
The Jamba Juice Company is a leading restaurant retailer founded in 1990. It serves better-for-you, specialty beverage and food offerings which include whole fruit smoothies, fresh squeezed juices and juice blends, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, and California Flatbreads.
As of April 3 this year, there were already 769 Jamba Juice stores all over the world. Last week, the popular establishment opened a new store in SM Mall of Asia to further expand their presence in the Philippines and serve customers perfectly ripened and sun-sweetened premium fruits blended to perfection.
At the moment, there are two other Jamba Juice branches located in Bonifacio High Street (BHS) in Taguig and in Alabang Town Center (ATC) in Muntinlupa. According to Sharon T. Fuentebella, Managing Director of Jamba Juice's Master Franchisee in the country, "Choosing strategic locations, that are convenient to our consumers, has always been one of the integral facets that we consider when choosing the best locations for expansion."
Apart from the store's growth, there's another story why Jamba Juice in the Philippines wants to reach more people. The company has a campaign called Gimme' Me Five which encourages customers to ride Jamba's in-store Blender Bike for five minutes and get to donate one mango seedling to be planted in the Guimaras Mango Park.
The campaign was first introduced when the flagship store in BHS opened. It is made possible through a partnership with the Bureau of Plant Industry-Guimaras National Mango Research and Development Center (BPI-GNMRDC). In a recent visit, Jamba Juice President and Chief Executive Office, Mr. James D. White, was reported to embrace the campaign as a meaningful way to raise awareness of local sustainability initiatives.
"Our hope is that locally grown Guimaras Mangoes will one day play a larger role in Jamba's smoothie menu," expressed Mark Gamboa, Marketing Director of Jamba Juice in the Philippines. "In the meantime, promoting the planting of trees with a ride on the Blender Bike is our fun way of engaging our customers in this campaign to support the local mango industry."
Fuentebella added that the local team is excited about raising awareness about the Guimaras Mango because this also highlights the area as a tourist destination where some of the best mangoes in the world are grown. "The Philippines is already known for growing some of the best tropical fruits the world has ever tasted, and Jamba Juice uses the highest quality of fruits from different countries, including bananas sources from the Philippines. We are hoping to extend this commitment to quality and freshness by promoting and using our very own Guimaras mangoes in the blending of our delectable smoothies."