Tuesday, May 01, 2012
It's always nice to hear about companies that create Corporate Social Responsibility (CSR) programs to support their chosen advocacy. I was glad to find out the other day that Sueño de Espadrilles has tied up with YesPinoy Foundation, an organization founded by actor Dingdong Dantes in 2009, with the goal of helping underprivileged children achieve their dreams.
Sueño de Espadrilles, established in 2007, is a store where you can find authentic, handmade espadrilles from Spain. The materials used in making the shoes are sourced from different Iberian regions including Barcelona; La Rioja, Spain's shoe capital; and Menorca. The soles are made from high quality jute and shaped to perfection by Spanish manufacturers to ensure foot comfort.
I liked what I saw when I entered Sueño de Espadrilles' branch located at the Podium. Seeing the classic designs brought me back to my college days when I would usually roam my beloved UPLB campus wearing espadrilles because they are very comfy to walk in. It's nice to rediscover them again.
I'm not surprised that the splash of colors, the wide selection, and variety of styles has given the brand a certain distinction which has led the concept store at the Podium to become a hub for teens, yuppies, and even celebrities searching for the perfect pair of cool-looking and comfortable shoes.
The tie-up of Sueño de Espadrilles with YesPinoy Foundation aims to impart values education to public school youths and underprivileged children. For every pair of espadrilles bought, regardless of the price, PhP100 will go to YesPinoy. That's a big contribution especially when pooled!
This partnership will help out-of-school kids in four specific areas across the country and rehabilitate them to become contributors to society. One project, for instance, plans to help musically-inclined, out-of-school Badjao children who play around the Manila Bay area using instruments made out of trash. The seed money from YesPinoy and Sueno can fund their education under a renowned music teacher. Other projects lined up include children from Rizal, Cebu, and Davao.
Buy a pair of authentic espadrilles today! There are so many colors and designs to choose from, and there are even sizes that will fit kids as young as babies! Help empower underprivileged children, step by step, through the Soles of Hope promo which will run from May to August 2012.