Wednesday, April 18, 2012
Having a baby for the very first time is a life-changing experience. You are no longer just responsible for yourself; you are now accountable to making life better for another human being.
I've just seen Sun Life Financial-Philippines' (SLFP) latest TV commercial featuring the Alcasid family and I must say this short clip has a lot of heart in it. How lovely to witness an intimate moment where sunlight fills a room while a precious baby seems to attentively listens as his mom promises him a future as bright as the morning light.
It is not surprising to see Regine and Ogie continuing to marvel at their little miracle. As Regine said in the commercial: "Buong buhay kitang hinintay, and you are so worth the wait." During the shoot, Regine shared that "Nate really changed my life," as she stared intently at her son's face. Beside her, husband and fellow music luminary, Ogie Alcasid, can't help but smile. And when their gazes met, the room was described to get warm with affection.
The new TVC, titled "Experience Love", explores the triumph of fresh starts as it captures the dawn of a new day with the hopeful beginnings of a family. It perfectly illustrates how having a child can compel parents to redefine their priorities.
“Before I had Nate, I didn't even believe in life insurance. Now, I know it is one of the most rewarding and secure investments you can give for your child’s future,” mused Regine. When asked why they chose Sun Life, Ogie harped on the importance of trust: “It’s a company that has been around for more than a century, and we also have our full trust in our Sun Life advisor.”
This new TVC came at the heels of Sun Life's grabbing the top spot in the local insurance market, heralding a new era for the country’s first and longest-standing life insurer. SLFP's rise to the top is based on its 2011 gross premium, which amounts to P14 billion, an increase of 31% as compared to the previous year’s figure.
Mylene Lopa, SLFP Chief Strategic Marketing Officer, acknowledges, "As parents, our greatest love is our children. Thru our new TVC, we show how Sun Life can help families protect the ones who matter the most.".
Also poised to further serenade Filipinos, the company’s new jingle, ‘Experience Sun Life,’ will be sung by their new advocate Regine Velasquez-Alcasid.
“In Sun Life, we are passionate in our mission to provide financial freedom for every Filipino," affirms SLFP President and Chief Executive Officer Riza Mantaring. "Sun Life has had many impressive achievements but we are proudest of the trust given to us by our clients thru all these years."
For more information about Sun Life, call 849-9888 or visit www.sunlife.com.ph. Also like them on facebook.com/sunlifeph.