Wednesday, October 19, 2011

World Vision & Seattle's Best Coffee Tie Up for Christmas

'Tis the season to be brewing as Seattle's Best Coffee launches its Christmas Inspired Drinks along with its partnership with World Vision Philippines. Four new coffee flavors -- Chocolate Cherry, Coffee Hazelnut, Cookies and Mint, and Coffee Cream Pie -- are now available for a limited time at various SB locations nationwide.

Long time readers of this blog would know I have been an advocate of child sponsorship through World Vision for many years now. Once again, I encourage everyone to start making a difference in the life of even just one child. At the moment, the organization is instrumental in improving the lives of more than 120,000 children and 16 million Filipinos in 33 provinces and 44 cities nationwide.

This coming Christmas season, customers can help provide more children a chance to go to school when they buy Seattle’s Best Coffee’s new holiday or classic drinks from October 22, 2011 to January 22, 2012. Each purchase corresponds to a sticker for the "dream card" that requires a total of 18 stickers which can be used to redeem a leather journal with. The journal contains coupons for free music, goodies, food and drinks, and up to 24 hours worth of free wifi at selected Seattle’s Best Coffee shops.

But, unlike past holiday promos, this year, instead of receiving one sticker, customers will receive two – one for their own Dream Card and the other for the World Vision Dream Tree. The trees will be installed in every Seattle’s Best Coffee shop where customers can stick their second stickers on. In the spirit of giving this holiday season, for every journal a customer redeems, a portion of the proceeds will be donated to World Vision, which will in turn be used to send underprivileged children to school.

In addition to the stickers, there will be World Vision donation boxes in every Seattle’s Best Coffee location where customers can give more to those less fortunate this holiday season.

"The Seattle's Best team knows that being the best does not just happen,” says Rea Cruz, General Manager for Seattle’s Best Coffee. She goes on to share, “It takes work, it takes effort and sometimes, it takes a little help for someone to be able to achieve the best that they can be. This is why the partnership with World Vision is something that we are passionate about. We believe in what they are trying to achieve and we want to help make a difference in the lives of these children."

Jun Godornes, World Vision OIC NRD Assistant Director, shares similar sentiments, stating, "The SBC – World Vision Partnership is something we've eagerly waited for. SBC is giving us another venue to engage the public and give them an opportunity to create lasting change in the lives of the children and families we serve. We feel that SBC is a strong ally in raising a generation of givers among Filipinos… especially the coffee lovers! At World Vision, we believe in the joy of giving. SBC is now providing an excellent channel for that."

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