Monday, October 24, 2011

Ariel Goes 3D

3D technology has just been brought to greater heights this October 24 as Ariel launched the new Ariel Stainlift with Deep Clean Technology at the SMX Open Grounds and brought together fabric care and fashion in the country's biggest 3D event.

We were all amazed when the flat facade of Microtel Mall of Asia was transformed into a 3-dimensional surface through a fashion show where larger-than-life visuals of models garbed in Bench's current collection paraded on the surface of the Microtel building. This coincided appropriately with Philippine Fashion Week as Ariel and Bench presented this first-of-its-kind 3D Projection Mapping Show in the country. See for yourself what I'm talking about through the video above, which I took during the event.

Gelain Reyes, Brand Manager for Ariel, explained that they discovered clothing consists of, not one but, multiple layers of fibers and that stains penetrate deep into these layers, making them more difficult to remove. She assured audiences that Ariel will keep clothes looking like new even after several washes "so that fashionistas continue to look their best every day."

Since 3D technology continues to break new grounds (read a related post here about LG's new 3D TV and 3D phone) in letting people experience the world through multiple layers of flat objects and images, laundry leader Ariel became the first in its industry to harness this technology to coincide with the launch of its newest detergent variant that was developed using 3D technology.

We were shown how 3D technology was used in the research and development of the new Ariel through an enhanced viewing experience. The venue showcased several LG 3D TVs where we saw how Ariel can provide a deeper clean that goes beyond the surface down to the deeper layers of clothing fibers.

with Boy Abunda
The show was hosted Boy Abunda, Ariel's celebrity endorser, who shared stories of his stay in Dubai with the Ariel and Bench teams during the global launch of Ariel 3D Deep Clean. He acknowledged that he only endorses brands which he knows are proven to work and that, "I personally saw how Ariel used 3D technology to create a product that cleans even the deepest clothing layers. After that, I realized ordinary clean is no longer enough for our clothes."

Likewise, Bench Brand Manager Mae Jeanjaquet also saw first-hand in Dubai how Ariel removes stains like ink, oil and dirt even up to the third layer, "Bench is pleased to partner with Ariel because we share the same vision in providing quality clothing and fabric care to every Filipino."

This coming November, watch out as Ariel launches the country's first-ever 3D commercial. Prepare for this by getting your own 3D glasses that come free with specially-marked Ariel packs that will be sold in stores starting October 30.

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