Friday, April 24, 2009

Kaspersky Lab Media Kick-Off

Last April 22, 2009, Ms. Suk Ling Gun, Kaspersky Lab’s Managing Director for South East Asia, introduced to members of the Philippine media the latest news regarding Kaspersky Lab. The event was held at the Renaissance Hotel in Makati and was staged by Go Global PR Agency.

Ms. Gun affirmed that KL is expanding its business network in the country to be able to provide better support services to its Filipino customers. “Kaspersky Lab recognizes the rapidly advancing rate of Filipino internet users who are more internet-savvy, at the same time, becoming more subject to various risks with the continuous rise of various internet threats,” she says. “Whether we like it or not, there is an ongoing cyber-war happening within the internet which unfortunately affects the personal and professional lives of those of us who use it and Filipinos are no exception.”

In cooperation with iSecure Networks Inc., the exclusive Philippine distributor of Kaspersky Lab’s secure management solutions, KL plans to introduce more customer-focused campaigns to the country. This, according to Ms. Gun, will help ensure the best possible online protection for their Filipino customers.

In fact, KL will soon be launching the Kaspersky SEA Forum and Fan Club to help customers understand KL’s services better. These campaigns are also aimed to provide customers with specific support needs faster and with more accuracy.

Kaspersky Lab was founded in 1997 by Eugene Kaspersky. The company continues to be based in Moscow, Russia although the South East Asian regional office is located in Malaysia.

At present, KL is the largest licensor of anti-malware technology in the world with more than 130 leading IT security, networking and messaging software and hardware vendors choosing its state-of-the-art anti-malware protection for use inside their own products.

The latest KL offerings that have already received high international recognition in quality include Kaspersky Anti-Virus 2009, Kaspersky Internet Security 2009, Kaspersky Open Space Security and Kaspersky Mobile Security for consumer and enterprise.

On a personal note, I would like to express my appreciation of Ms. Suk Ling Gun’s grasp of the Filipino market. It is not often that I encounter foreign speakers who can instantly connect to her audience. Ms. Gun’s warm and vivacious personality made time spent at the launch a pleasurable one. Her presentation and the discussions that followed showed us a woman who knows what she’s talking about and does it well.

Big thanks too to Ms. Farrah Gutierrez for the invite. She and her team from Go Global did a great job in making the event a successful one.

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